Mostly your business runs perfectly: your employees do their jobs, your customers buy from you, and you stay ahead of the competition. But every once in a while, something changes just enough so that the things you’ve always done are no longer working. Employees become less productive, sales decrease and your competitors cut their prices in order to attract your customers. How do you regain clarity, focus and direction?

Or perhaps things are going well. Your company is growing quickly, and with that growth come challenges. You are faced with choices and opportunities. Do you expand into a new market? Expand your product offering? Form a strategic alliance? These are the decisions that will determine the long-term success of your firm. How do you make sure the path you’re about to take is the right one? It’s time to find a partner that will help you take charge of your company’s future.


Human Resources Planning

Human Resources Planning (HRP) ensures that the organization has the right number of human resources, at the right place, at the right time, capable of completing their tasks, duties, and responsibilities effectively and efficiently in order to achieve the organization’s overall objectives.

HRP influences the analysis of expected staff supply and demand which are influenced by the expected future environment; internally and externally. The supply represents the available Human Resources, which involves both internal sources inside the organization and external sources at the labour market. The demand represents the organization’s need and requirement of Human Resources numbers, types, skills, capabilities and locations.


Business Plans

We work closely with you to understand your goals and vision, and then develop your entire business plan. Although most clients hire us to write a business plan for them they often find that the process they go through in developing that final business plan is more valuable than the documents themselves.

Our business planning process is intense, thorough, and highly collaborative. More complicated businesses (often involving new or unique technology, unusual or multiple revenue streams, or requiring large amounts of funding) may require more time. This is particularly true with larger organizations where multiple stakeholders are involved: Board of Directors, Advisory Board, CEO, CFO, COO, CIO, Director of Marketing, Director of Sales, etc.

As business plan consultants, we will help you refine your business model, identify your most profitable customers, fine-tune your marketing plan, and improve your sales projections. We provide an objective view, so your final business plan makes a statement that exudes confidence and attracts investors.

  • We work closely with you to understand your goals and vision, and then develop your entire business plan, from "elevator pitch" to "exit strategy."
  • We don't start with a "canned" business plan format – each business plan is individually crafted to meet the unique requirements of each client.
  • Unlike many of our competitors, we expect – even demand – several iterations. We understand that the first version is rarely perfect. If you are not happy with our work, we aren't either.
  • We don't just "write a business plan." We question assumptions, perform independent research on the market and competition, and explore and propose alternative ways to market your product or service. We are business plan consultants, not just business plan writers.
  • If your business plan is to obtain capital, we'll evaluate your plan from the viewpoint of a prospective investor or partner. Our experience allows us to quickly spot problems and fix them long before you meet with your first investor.
  • We provide you with a small team of dedicated business plan consultants who understand and care about your business.

A professional business plan ties all of the above together into a self-consistent, attractive professional package that speaks for itself. A "typical" business plan is between 12 and 18 pages long, excluding supplementary documentation such as financial projections, graphs, charts, etc. The final business plan package ranges from 20 to 80 pages, depending on the complexity of your business, how much capital you are seeking, how many markets you are targeting, etc.

Rest assured that no matter how simple or complicated your underlying business is, we will spend the time and effort necessary to make your business plan a major springboard towards your future success.


Exit Planning

What is Exit & Succession Planning?

Often referred to as business succession planning, exit planning is the development of a strategy and a roadmap that enables the business owner to maximize value and leave their business on their own terms.

Why Do You Need Exit Planning?

At some point, every business owner will leave their business. For most business owners, this is a once in a lifetime event. It’s critically important because the average business owner has 50-90% of their net worth tied up in their business. Most businesses are not saleable today for what the business owner expects. Preparing your business for sale can be a hectic affair, perhaps triggered by an unplanned event and constrained by time. This typically leads to many unpleasant tradeoffs and a result that falls far short of the owner's objectives. The alternative is a systematic approach initiated 3-10 years in advance and driven entirely by your personal exit objectives. This is the approach we can help you with.

When Should You Start Your Exit Plan?

The short answer: three to ten years before your planned exit. The earlier you start planning, the higher the likelihood that you will meet all of your objectives and leave your business on your terms and on your schedule. One of the key ingredients to a successful Exit Plan is time. Depending upon many factors such as your objectives, your priorities, the current condition and value of your business, your estate plan, and your non business assets, there may be changes that have to take place before your exit that require years to implement. Although you can’t control the ups and downs of the Merger and Acquisition cycle or the tax code, you can control the preparation of your business. If you plan to leave your business within the next 10 years, the time is now to start working on your business and bringing under your control, the many moving parts that are required to accomplish a successful exit.

Who is Involved in Developing My Exit Plan?

The planning process is lead by an Exit Planning advisor who has specialized training for this purpose. Additionally, your existing advisors such as your attorney, CPA, and financial advisor may be asked to participate at some level depending on the type of plan to be created. It is important to get the input of your current trusted advisors if they already have a deep understanding of your situation. The Exit Plan advisor facilitates and manages the project and coordinates the efforts of your other advisors to avoid any duplication of effort.

What is the Next Step?

The next step is a complimentary half-hour telephone conversation with our Exit Plan Advisor. This enables you to learn more about the Exit Planning process and what is involved. The call also allows you to learn more about us and how we can help you. You'll know at the end of the call if the chemistry is right and you want to proceed.


Interim Management

Interim Management is the short-term assignment of a highly experienced senior manager to handle a period of expansion, transition, crisis or change within an organization. In this situation, a permanent role may be unnecessary or there may be nobody internally suitable or available to take up the position in question on short notice. When your company needs their services, CorpoRational Inc. swiftly introduces you to the right Senior Interim Managers.

Benefits the Interim Managers we represent offer to your organization include:

  • Available when you need them
  • Ready to start with a minimum of formalities
  • Ample experience to efficiently address your business needs
  • No impact on the headcount of your team
  • High cost-efficiency
  • Tangible results in a short timeframe
  • Knowledge transfer to your organization
  • An unbiased, fresh perspective

At CorpoRational Inc. we represent Interim Managers who have extensive experience in the following functions and domains:

  • CEO/General Management
  • Operational Management
  • Project and Program management
  • Finance
  • Human Resources
  • ICT
  • Legal support
  • Operations
  • Production
  • Sales and Marketing
  • Supply Chain

For each of your projects CorpoRational Inc. can introduce you to the candidate with the professional and personal skill level you are looking for, helping you to achieve your strategic objectives, keep a competitive advantage and create a sustainable growth.

We will follow up before, during and after every assignment and will engage all necessary means and support to achieve success.


Strategic planning

CorpoRational Inc. provides the tools for determining organization strategic direction and path. With the Strategic Planning, management can set a framework for managerial decisions. They can be aware of how, when and where they should compete; and against whom; and for what purpose.

Through business strategic planning, CorpoRational Inc. facilitates the achievement of the following objectives:

  • Formulate the company’s mission, vision, and values.
  • Conduct an analysis that reflects the company’s internal conditions and capabilities.
  • Assess the company’s external environment, including the remote, the industry and the operating environments.
  • Analyze the company’s options by matching its resources with the external environment.
  • Identify the most desirable options by evaluating each option in light of the company’s mission.
  • Select a set of long-term objectives and grand strategy that will achieve the most desirable result.
  • Develop annual objectives and short-term strategies that are compatible with the selected set of long-term objectives and grand strategy.
  • Implement the strategic choices by means of budgeted resources where the matching of tasks, people, structures, technologies, and reward systems are emphasized.
  • Evaluate the success of the strategic process as an input for future decision making.

Components of strategic planning

​​​​​​​Corporate Level Strategies

CorpoRational Inc. sets a guide to its corporate clients for their future. Should we grow, stabilize, or retract, markets to invest in, where to allocate investments and how to collaborate in new markets.

Business Level strategies

CorpoRational Inc. sets strategies that define how to compete in markets. Whether differentiate, lead by cost, or focus on a niche and accordingly build a comprehensive outlook of the business.

Function Level Strategies

CorpoRational Inc. can help corporations by providing an overall direction and in specific areas such as:

Human resources / organizational development

Information Technology




Market Research Consulting

While most market research companies serve large companies, we go the other way – we focus on the needs of small businesses. We uncover market opportunities, and sometimes, marketing challenges, that others miss. Our market research yields solid, factual, defensible information that is directly relevant to your specific needs, not the needs of the "average" company in your industry. We combine quantitative market research (statistical analysis, graphs, charts) and qualitative market research (interviews, articles, opinions) to give you a balanced and accurate picture. Here are a few examples of projects we have completed:

  • Survey design and execution (invite respondents, collect results, analyze, report)
  • Phone or in-person interviews of customers, employees, executives, business owners, industry experts, etc.
  • Focus groups, roundtables, and executive forums
  • Market opportunity assessments (evaluate the potential for your ideas, products, services, or processes)
  • Competitor analysis / competitive intelligence studies
  • Blue sky" sessions on product / application / market possibilities, particularly in the area of technology commercialization

Why Market Research is Important

Accurate market research is the foundation for every business or marketing plan. CorpoRational can help you gain a much deeper understanding of:

  • market opportunities
  • existing customers
  • prospects
  • competitors
  • employees
  • industry trends
  • environmental or regulatory risks

We Help You Focus

Large market research firms research specific industries and generate standardized industry reports. The problem for most small businesses is that very few of them fit neatly into these industry categories. That's where we come in. Instead of generating canned industry reports, everything we do is customized for each client. Effective marketing is all about targeting and focus. Better targeting means less waste, lower expenses, and higher profits.

  • Conduct a comprehensive market opportunity assessment - Assess your markets and current market positions (market size and share of market, channels, growth trends, threats, and opportunities)
  • Identify customer needs and determine which market segments hold the most, and least, attractive profit potential.
  • Find out what customers and prospects think about your new customer service procedures, your sign-up process, your newest product, your new tag-line, your invoicing process, etc.
  • Identify regulatory, political, and demographic trends that could create problems and opportunities for your business.
  • Develop a thorough understanding of competitors - Who leads and who follows in this space? How much market share does each player have? What are their strengths and weaknesses? How do they differentiate themselves? How does their pricing strategy compare with yours? How do they market their products and services? How does their brand equity compare to yours?
  • Identify opportunities to use your strengths and exploit competitor weaknesses.


Conflict Management

Conflict in a Family Business is Inevitable

Methods you used to settle differences as a kid are not as effective when you grow up and run the family enterprise. Times and methods change. Dealing effectively with differences of opinion in family enterprises is crucial. Conflict can destroy relationships and destroy the harmony that makes working together as a family satisfying. Don’t spend your energy avoiding conflict related to the successful management and leadership of your enterprise. Rather learn how to disagree, debate, even argue in a respectful and professional manner that results in agreement and not in a win and lose outcome. Communication. It is the fundamental link connecting people. Without it, you are lost. And yet few of us are actually taught how to effectively communicate. As professionals involved with family enterprises, we see the breakdowns. We have learned how to help others improve their communication to get things done – with minimal confusion.

How Do You Know When You Need Help with Communication?

When people are confused, anxious, and having to guess what needs to be accomplished. Or when you are in the middle of a communication triangle, conflict management is what’s needed.



The Highest Legal Relationship is Fiscal Duty

Every business is required to have some form of governance. Your challenge as a business manager or owner is to determine which form is most appropriate for your enterprise. Not all businesses need a formal board of directors. Some can get by with independent advisors. Many first generation enterprises, however, have a founder who serves as the Chairman, CEO and President and has the final say over all important matters. Having only one decision maker in your enterprise, especially as the family and business grow, increases the risk of both your family and your wealth. At some point, your business will require outsiders to get involved. This may mean that some family members may not have direct input to all decisions. This is where CorpoRational Inc. is created. CorpoRational Inc. serves the needs of all owners and serve as an appropriate vehicle for influencing the enterprise.

For Many People a Board is an Abstract Concept

A Board of Directors, while often necessary, can be perceived as having little practical value. This is similar to exercise equipment stored in the attic. If you purchase the right equipment and use it wisely, it will add tremendous value to your life. Bringing the most appropriate governance structure with the best matched people to your governance structure will improve the health of your family enterprise.


Mergers & Acquisitions

CorpoRational Inc. provides unmatched expertise throughout the transaction support services life cycle – from initial target acquisition screening and commercial due diligence through post-acquisition integration support. We call on this experience to realize synergies of transactions. We also help clients identify the true value of an opportunity by combining our meticulous financial analysis with the deep industry knowledge required to understand how the shifting market landscape can impact potential deals. Our worldwide team provides the local insight and language skills required to orchestrate complex multinational M&A transactions.

CorpoRational also shares our M&A expertise by supporting the Mellog School of Management’s comprehensive Merger Week program – one of the oldest and most successful programs of its kind. The program takes participants through the intricacies of strategic mergers and acquisitions. From identifying target companies to post-merger integration, attendees learn the latest frameworks and tools to ensure their company’s success, as well as how to avoid the common pitfalls of M&A failures. CorpoRational Inc.'s Vice President Sam Jones is co-academic director of the program.